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June 11, 2014
Generalized Anxiety Disorder (GAD) is a common and widespread type of anxiety affecting tens
of millions of people around the world.
How do you know you have it? You are constantly on edge, worried or stressed and itís beginning
to disrupt your life you are losing your ability to trust in people and more painfully, in yourself.
This general distrust is spreading and the worrisome part is that no one knows it is spreading. This
anxiety is being spread by the absence of control over oneís personal data, or perhaps, data that one is
supposedly responsible for.
And we do this, by pushing everything into a cloud. Our distrust of letting our confidence
on what we canít see then kicks in, leading to a vague unease Ė am I doing the right thing by
giving away my lifeís work to a computer farm managed by faceless people (or robots for all one
knows), in a remote location not easily accessible.
Whom do we hold responsible for erasing our existence? I mean, look at what digital cameras have done.
They have created megabytes of images all stored on DVDs or hosted on some social networks, with
no access to glossy prints in 4 x 6 neatly arranged in a photo album.
This is the closest analogy to cloud storage I could relate to in the real world. So where do
you go to pick up that treasured memory of your daughterís first birthday celebration?
Well, it is somewhere in the cupboard, in one of the DVDs that are sequentially numbered with
date ranges and you need the appropriate media to open them and scroll and double click on the
one image you wanted to see.
Much like the data you have encrypted and stored on the cloud. And unless you have the data
all backed-up and stored in a separate location, you are in danger of losing a lifetime of memories.
On the other hand, I have easy access to my wedding album and I periodically pick it up and
leaf through the pages, if only to remind myself that so many years ago, I took a step without
an inkling of the consequences of my actions.
Do I regret it? More often than not, I donít. In fact, I am in a reasonable state of bliss. And
perhaps, it is this leap of faith that is really what is required to embrace this business of getting
lost in the cloud.
Let it play out the way it will, adjust to the circumstances, and the system admin willing,
all will be well...
But what if you donít adapt? For one thing, technology will make you obsolete. Where have
the cameras with film gone? Where are the companies that buried their heads in the sand and
pretended that digital was a passing fad?
When big data has become a reality and software is offered as a service, where is the old
order heading? The cost of sticking to legacy systems is skyrocketing-Ė hardware, real estate,
and management fees are all heading north.
In order to stay financially nimble, companies need to keep a tight rein on capital expenditure;
this is where shared resources and the cloud positively impact financial and operational performance.
The order of the world as we now know it is changing. And the new order demands compliance, even if it
is reluctantly given.
Once you accept the new way of working and consequently optimize time and money, you are also
saved the bother of a constricted airway, a tightening of the muscles of the chest and a palpitation
of the heart.
My advice is that you take the first step to the future. Embrace the cloud!
Bio -- Sridharan Narayan is the Head of Creative Services at Regalix. He has over 24
years of experience working in the advertising and IT Services industry such as Frank Simoes
Advertising, Maitri Advertising, Triton Communications, Ion Idea Interactive and many others.
In other technology news
A company based in Australia called Shark Mitigation Systems has developed a sonar-equipped buoy that
can detect sharks and then send the information about their presence to lifeguards over a mobile phone
The simple but at the same time smart concept behind this is that the buoys will be installed off Australia beaches for
The first item is to learn more about shark behaviour, which is undoubtedly worthy. The second
is to offer real-time information about the dangerous predators to lifeguards and swimmers.
In the past several months, there's been many shark attacks towards humans, especially in Australia.
To help swimmers beyond the beach, the alerts will also be sent out over Google Plus.
Before we analyse this, let's acknowledge the clever integration concept-- building this system
would have required plenty of scientists. Let's also acknowledge that it's a smart concept to prevent
any injury or worse, human death.
Overall, statistics reveal that the average Australian has a 1 in 3,362 chance of drowning at
the beach and a 1 in 292,525 chance of being killed by a shark in an entire lifetime.
Australian citizens are understandably paranoid about sharks. But technology to help prevent drowning
would save more lives.
Additionally, Google Plus has a small active population in Australia. The Yellow Pages Social Media
Report suggests that about 15 percent of social media users are on the network, fewer in the beachgoing
demographic of 14 to 29 year olds.
The report has Facebook in at around 92.4 percent. Socialmedianews.com.au estimates that Facebook has
13.2 million users in Australia.
Twitter has about 2.5 million, while MySpace still has about 180,000, although that number is falling
rapidly. Google Plus has aboout 65,000 but the company expects that number to rise to at least 500,000 by
sometime next year.
Choosing Google Plus makes it difficult to see this project as purely a public safety exercise,
but the concept is still clever from what we've seen so far.
In other tech news
When it comes to computer systems and their various peripherals, some companies take the approach
"if it's not wrecked, why bother fixing it." Though there is some logic in this, it overlooks the
damage that can be done when a component fails.
Just like with a car, preventive maintenance can save money in the long run. Some key aspects of
preventive maintenance that can save your business:
Cleaning your PC's hardware periodically
Stay updated by downloading the newest drivers
Check for the latest version of a computer anti-virus
Run disk software programs like ScanDisk and Defrag
Delete programs you're not using
When your company has some sort of IT failure, there are different types of costs associated
with that. Some problems have limited scope and impact. Other issues, like your e-commerce website
being down for an extended period, can have much more serious, far-ranging impacts.
In general, there are two types of costs associated with every failure or outage. First is
the cost to repair the problem. This includes the labor costs to troubleshoot the problem,
determining what is wrong and how to fix it.
It also includes the cost of replacement components, as well as the staff cost to make the changes
and bring things back on line.
The second type of cost is more difficult to calculate. If your website is down, you are probably
losing customers and sales during that time period. They may go to one of your competitors' site instead.
If your in-house computer systems are down, then you could be paying for employees who are unable
to get their work done.
By implementing a regular maintenance system, you can minimize failures and outages. This minimizes
those crisis times when the system is down, and everyone is in emergency mode trying to fix it.
It also saves the costs associated with having an outage. Here are a few things to consider.
Replace old hardware since it is going to fail sooner or later, and this usually tends to happen at the worse
In addition to being more reliable, new hardware is also faster and more capable. Many companies
follow a 5-year replacement cycle for almost all computer hardware. Some even recommend a shorter
3-year cycle for laptops, since they get more wear and tear as they are carried around.
Have warranties for critical hardware. You may not want to purchase an extended warranty for every
laptop or printer in your office, but for the most critical components of your system-- servers,
network switches, and routers, it is wise to ensure these are under warranty.
If these go down, it can bring your entire business down, with very serious consequences. Many
hardware vendors offer extended warranties of 3 to 5 years, and can provide replacement services
the same day if something happens.
Watch the overall speed of your equipment, since over time, your network may deteriorate, which is
a productivity hit to everyone in your business.
Often this is due to the fact that servers or network infrastructure were ideal for your needs
when installed, but a few years later, the load may have increased significantly.
Newer software versions often take more computing power, and as you add applications to the system,
that can slow things as well. If you notice the speed declining, it can actually save you money to
upgrade to newer and faster hardware.
Finally, let's not forget the importance of having a firewall installed in your computers. That's
critical. Its role it to monitor incoming and outgoing network traffic, and thus block or provide access
to information based on a strict set of rules.
Most computers already have built-in firewall capabilities, but if you're running a business with
broadband connections, it's good to have a dual function modem/router with the ability to restrict
The best way of minimizing the high cost of IT support issues your business may have is to opt
for effective and regular IT maintenance.
It's always a good idea to take precaution measures, act now and stay safe rather than be sorry
Article by Christopher Austin from Conosco.com
In other high tech news
Apple's smallest MacBook Air laptops now cost less as the company has dropped its pricing on all four models. Apple even now
includes a faster Intel processor in the deal.
The company has cut the prices on all preconfigured MacBook Air models. The 11.6-inch MacBook Air dropped to a starting price of
$899 from $999 in the United States and from £849 to £749 in Britain, while the entry-level 13.3-inch Air dropped to $999 from
$1,099 in the U.S. and from £949 to £849 in Britain.
All models come standard with a 128 GB solid-state drive and up to 4 GB of memory. The higher-end 11.6 and 13.3-inch configurations
with a 256 GB SSD also saw prices drop $100 in both countries.
As before, Apple's most portable laptops come with non-Retina 1,366 x 768 (11.6-inch) and 1,440 x 900 (13.3-inch) screen resolution
displays powered by Intel's HD 5000 graphics.
On the CPU side of things, the Macbook Air now comes with a 1.4 GHz Core i5, upgraded from a 1.3 GHz chip. While that is a relatively
minor performance upgrade, Intel has improved the chip in other ways as well, Apple says.
For instance, newer versions of a processor typically include manufacturing improvements, which can result in better power efficiency
But most consumers will notice the new starting price of $899, and it's a pretty good deal when you're getting both a price drop
and a processor speed increase.
It's also worth noting that the MacBook Air hasn't seen a major redesign since the fall of 2010. But that could change later this
Both NPD DisplaySearch, KGI Securities and a few others have gotten wind of an all-new, MacBook Air that's even thinner and will feature
a new 12-inch Retina display, although we don't have a date for that yet.
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