August 11, 2008
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Today, Intel said that it plans to sell its new generation of CPUs for desktop computers under the established Core
brand, with the first chips of the new line to be called Core i7.
Intel's new microprocessors are based on a design the company has code-named Nehalem.
The new chips are expected to be in production in mid-October 2008.
The world's largest computer chip maker says the new design will deliver both high performance, higher
speeds and better energy efficiency.
Sean Maloney, general manager of Intel's sales and marketing group said "expect Intel to focus even more
marketing resources around that new name and the Core i7 products starting now."
Intel indicated that the Core name, already used for other chips including the popular Core 2 Duo processor,
will be its flagship PC processor brand from now on.
Intel's first chips in the new family of processors, including an "Extreme Edition" version, will carry an
"i7" identifier.
The identifier will be the first of several to come as different chips are launched over 2009, Intel said.
Intel is the world's No. 1 maker of microprocessors with about 75 percent of the global market.
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Source: Intel Corp.
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