November 18, 2003
Looking to compete on its own terms in the lucrative entertainment industry, China announced a government-funded project Tuesday to promote an alternative to DVDs and "attack the market share" of the increasingly global video format.
The rollout of the long-planned project — known as EVD, or enhanced versatile disk — was timed to coincide with the beginning of what China calls the "golden sales" period. It is known elsewhere as the Christmas shopping season.
"By developing and promoting EVD, Chinese companies (have) gained much experience in competing with their global counterparts," Wang Jingchuan, commissioner of China's State Intellectual Property Office, was quoted as saying by the official Xinhua News Agency.
The new format would also relieve DVD producers in China from paying licensing fees to the companies that hold patents to the DVD format.
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